February 16, 2024

How to Tell Your Brand Story through LinkedIn Video Ads

In the digital age, storytelling is more than just an art; it's a powerful tool for businesses to connect with their audience on a deeper level. LinkedIn Video Ads offer a unique platform for B2B companies to narrate their brand story effectively, engaging potential clients and partners in a professional context.

Understand Your Audience

The first step in telling your brand story is understanding who you're speaking to. Both guides emphasize the importance of deep audience insight. Knowing your audience's challenges, needs, and aspirations allows you to craft a narrative that addresses their specific concerns, making your brand story not just heard but felt.

Craft a Compelling Narrative

Your brand story should be more than a chronological account of your company's history. It should highlight your values, mission, and the unique solutions you offer. Use guided interviews with company leaders or satisfied clients to create authentic, conversational content. This approach not only humanizes your brand but also makes complex ideas more accessible and engaging.

Optimize for Engagement

Both playbooks highlight the technical aspects of creating engaging video content. They recommend using a square format (1:1 ratio) for broader visibility across devices and incorporating captions for silent autoplay. The first few seconds of your video are crucial; start with a hook that grabs attention. Regularly monitor performance metrics and be prepared to iterate on your creative approach based on audience engagement and feedback.


Telling your brand story through LinkedIn Video Ads is an art that combines strategic planning, audience understanding, and creative execution. By following these guidelines, you can create video content that not only tells your brand's story but also builds meaningful connections with your audience, setting the stage for long-term engagement and conversion.