February 29, 2024

How to Increase Quality Score on LinkedIn Ads

In the dynamic realm of LinkedIn advertising, achieving a high-quality score is pivotal for campaign success. This article delves into actionable tactics to enhance your LinkedIn ads' quality score.

Understanding the Quality Score

The quality score on LinkedIn is an algorithmic evaluation of your ads' relevance and engagement compared to others targeting the same audience. It influences your ad visibility and the cost per engagement. A higher quality score signifies more effective and engaging ads, leading to lower costs and higher ad placements.

Key Strategies to Elevate Your Quality Score

1. Optimize Ad Relevance

Ensure your ads resonate with your target audience. Tailor your messaging and content to address their specific needs and interests. Utilizing guided interviews and organic-looking video creatives, as highlighted in the playbook, significantly increases relevance and engagement.

2. Enhance Engagement Through Creative Content

Engagement is crucial. Incorporate engaging, high-quality video content that captures attention within the first few seconds. Videos, especially those derived from guided interviews, provide authentic insights and foster a connection with viewers, driving higher engagement rates.

3. Leverage Detailed Targeting

Precise targeting is essential. The documents suggest employing smart segmentation to deliver content that aligns with specific viewer interests and behaviors. This approach ensures your ads are seen by individuals most likely to engage, improving your quality score.

4. Continuously Test and Optimize

Adopt a proactive approach to testing and optimizing your ads. Experiment with different creatives, headlines, and calls to action. Analyze performance data to identify what works best for your audience and refine your strategies accordingly.

5. Focus on High-Performance Objectives

Select objectives that align with high engagement and conversion rates. Thought leader ads and video views objectives, as discussed, are particularly effective for building brand awareness and engagement, contributing to a higher quality score.

6. Monitor and Adjust Bidding Strategies

Be strategic with your bidding. Start with lower bids and adjust based on ad performance and engagement. The playbook emphasizes the importance of not overbidding and focusing on cost-efficient strategies to maximize ROI.


Elevating your quality score on LinkedIn ads is a multifaceted process involving ad relevance, creative content, precise targeting, continuous optimization, strategic objective selection, and smart bidding. By implementing these, advertisers can significantly improve their quality score, ensuring their LinkedIn campaigns are both cost-effective and impactful.