February 14, 2024

How to Create Good Creatives for LinkedIn Video Ads: A Comprehensive Guide

In today's digital marketing landscape, LinkedIn Video Ads offer a powerful platform for reaching professional audiences. Crafting compelling video creatives is not just about capturing attention; it's about holding it and converting views into action. Here's how to excel in this space:

1. Embrace a Strategic Mindset

Success with LinkedIn Video Ads starts with a strategic approach: understand your audience deeply and tailor your message to resonate with their professional needs and aspirations.

2. Leverage Guided Interviews

Utilizing guided interviews with company leaders or industry experts is a proven tactic. This approach not only ensures authenticity but also significantly lowers production costs, providing a bank of content that can be repurposed across platforms.

3. Optimize Creative Execution

Video creatives should be designed for maximum engagement: keep them concise, ensure they are optimized for silent playback with captions, and use compelling visuals that speak directly to your key value propositions.

4. Focus on Retargeting and Funnel Optimization

Use analytics to refine your approach, focusing on viewers who engage most with your content. Retargeting based on watch time ensures your message reaches the most interested prospects, guiding them through a well-structured marketing funnel.

5. A/B Test Relentlessly

Continuously test various elements of your video ads, including the messaging, call-to-action (CTA), and visual elements. Use LinkedIn's detailed analytics to understand what works and iterate based on data-driven insights.


Creating effective creatives for LinkedIn Video Ads requires a blend of strategic insight, creative execution, and analytical rigor. By focusing on the needs and interests of your target audience, leveraging the unique advantages of guided interviews, and continuously optimizing based on performance data, you can significantly enhance the impact of your LinkedIn Video Ads campaigns.

Embrace these strategies to not only capture but also hold the attention of your target audience on LinkedIn, driving meaningful engagement and tangible business results.