May 3, 2024

FV 9: Content & AI for Profitable Growth in B2B | Cody Schneider,

The FounderVideo Podcast Episode 9 with Cody Schneider.

In this episode, Will interviews Cody Schneider, the founder and CEO of, about influencer marketing and the impact of AI. Cody shares his background in e-commerce and B2B marketing, as well as his experience in building audiences and creating top-of-funnel inbound marketing strategies. They discuss the commoditization of knowledge and the value of expertise in the age of AI. Cody explains how helps companies and solopreneurs improve their content marketing workflows by automating tasks and generating various content outputs. They also touch on the future of efficient and profitable growth with AI. The conversation explores the shift in B2B marketing and sales towards signal-based selling and influencer marketing. It discusses the need for companies to align with how B2B buyers are purchasing and the rise of terms like demand generation and video content. The conversation also emphasizes the importance of leveraging social media platforms like TikTok and Instagram Reels to reach Gen-Z buyers. It highlights the value of creating consistent video content and the impact of personal branding for founders. Additionally, it touches on the mindset shift required to transition from bloated to lean teams in B2B organizations. In this conversation, Cody Schneider discusses the importance of communication and collaboration between different teams within an organization. He emphasizes the need for marketing and sales to work together and for leaders to create a safe space for employees to share their opinions and challenges. Cody also talks about the role of automation in improving efficiency and productivity, highlighting the emergence of chief automation officers. He shares his thoughts on the future of no-code tools and their limitations, as well as the significance of building a strong brand for long-term business success. Finally, he discusses the role of direct response marketing in the era of efficient and sustainable growth.


- Expertise has become more valuable than ever in the age of AI, as general knowledge from the internet is often unreliable and lacks depth.

- Companies can leverage AI to automate tasks and improve content marketing workflows, allowing them to focus on high-value activities.

- Start by automating small parts of the workflow and gradually increase automation to have a ripple effect on the entire organization.

- helps companies and solopreneurs create various content outputs from a single source media, such as podcasts or videos.

- Efficient and profitable growth can be achieved by combining AI tools with human expertise, creating a superhuman effect.

- B2B marketing and sales are shifting towards signal-based selling and influencer marketing to align with how B2B buyers are purchasing.

- Social media platforms like TikTok and Instagram Reels are becoming important channels for reaching Gen Z buyers.

- Consistent video content creation is crucial for engaging with target customers and building a personal brand as a founder.

- Transitioning from bloated to lean teams in B2B organizations requires a mindset shift and a focus on automating tasks that employees dislike.

- Marketing and sales teams should work together and communicate effectively to achieve optimal results.

- Creating a safe space for employees to share their opinions and challenges can lead to increased productivity and employee satisfaction.

- Automation, including the role of chief automation officers, can help streamline processes and improve efficiency within organizations.

- No-code tools have their limitations and may not be suitable for complex software development.

- Building a strong brand is essential for long-term business success and can lead to increased customer trust and loyalty.

- Direct response marketing still has a place in the era of efficient and sustainable growth, especially when combined with brand building strategies.

FounderVideo Podcast Ep. 9: Cody Schneider, Co-founder & CEO of Swell AI (

"Content & AI for Profitable Growth in B2B"

Brought to you by:

Increase the profitability of your LinkedIn Ads - book a free strategy call today.


00:00 Introduction and Background

12:53 Implementing AI and Battling Against AI

33:00 The Rise of Demand Generation and Video Content in B2B

40:26 Leveraging Social Media Platforms to Reach Gen-Z Buyers

59:07 Transitioning from Bloated to Lean Teams in B2B Organizations

01:08:56 Building a Strong Brand

TAGS:FounderVideo,Founder Video,Will Martin,Keywords influencer marketing,AI,e-commerce,B2B marketing,content marketing,knowledge commoditization,expertise,,content workflows,efficiency,profitable growth,signal-based selling,influencer marketing,demand generation,video content,social media