September 2, 2024
In this episode, AJ Wilcox, founder and CEO of B2Linked, discusses the power of Thought Leader Ads on LinkedIn and the impact they can have on engagement and click-through rates. He also emphasizes the importance of investing in creative and aligning interests with the ad platform. AJ shares insights on campaign structure and organization, as well as the pitfalls of lead gen forms. Overall, this conversation provides valuable tips and strategies for optimizing LinkedIn ads and achieving better results. In this conversation, AJ Wilcox shares insights and strategies for optimizing LinkedIn ads. He discusses the importance of micro-segmenting audiences and using A/B testing to determine the best performing ads. AJ also emphasizes the value of thought leader ads and leveraging warm audiences for outreach. He highlights the long-term benefits of focusing on pipeline velocity and shares updates on the latest features and tools for LinkedIn ads. AJ also mentions the upcoming updates to his LinkedIn ads course.
TAKEAWAYS:
- Thought Leader Ads on LinkedIn can significantly improve click-through rates and engagement.
- Investing in creative can lead to lower costs and higher engagement rates.
- Aligning interests with the ad platform can result in better performance and lower costs.
- Campaign structure and organization play a crucial role in optimizing LinkedIn ads. Micro-segment your audience and use A/B testing to determine the best performing ads.
- Thought leader ads and warm audience targeting can accelerate pipeline velocity.
- Focus on long-term strategies and metrics that matter, rather than relying solely on click-through rates.
- Utilize third-party software for budget management, data analysis, and reporting.
FounderVideo Podcast Ep. 8: AJ Wilcox, Founder & CEO of B2Linked (https://b2linked.com/)
"B2B LinkedIn Ads Strategy: Lessons From $100M+ in Ad Spend"
Brought to you by: https://foundervideo.io
Increase the profitability of your LinkedIn Ads - book a free strategy call today.
TIMESTAMPS:
00:00 Introduction to AJ Wilcox and B2Linked
04:25 Thought Leader Ads and Their Impact
10:21 Objectives for Thought Leader Ads
13:10 The Changing Landscape of B2B Advertising
20:56 Costs and Quality Score in LinkedIn Ads
27:28 Aligning Interests with the Ad Platform
30:25 The Pitfalls of Lead Gen Forms
36:47 Creative Rotation and Optimization
42:48 Campaign Structure and Organization
45:09 Micro-segmenting Audiences
46:34 Choosing the Winning Ad
50:30 Accelerating Pipeline Velocity
53:35 Thought Leader Ads for Non-Employees
55:03 Outreach to Engaged Accounts
59:53 Alternative to Lead Gen Forms
01:01:05 Update on Thought Leader Ads
01:05:28 Message Ads and Document Ads
01:13:42 Frequency Cap Update
01:19:03 Third-Party Software
01:24:10 New Course Updates
TAGS:
FounderVideo,Founder Video,Will Martin,linkedin ads,thought leader ads,linkedin ads optimization,ads strategy,optimization strategies,linkedin advertising,how to run linkedin ads,how to profitably run linkedin ads 2024,how to make linkedin ads profitable,get lower cost with linkedin ads,how to drive revenue with linkedin ads,linkedin ads 2024,linkedin ads tutorial for beginners,linkedin ads for b2b,linkedin ads b2b strategy