_{The FounderVideo Podcast Episode 5 with Ashley Faus.}

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In this conversation, Ashley Faus discusses thought leadership in the B2B marketing space. She emphasizes the importance of having both thoughts and leadership qualities to be a true thought leader. Ashley also introduces the four pillars of thought leadership: credibility, profile, being prolific, and strong depth of ideas. She highlights the challenges of attribution in B2B marketing and the need for better tools in this area. Ashley also explains the differences between influencers, subject matter experts, and thought leaders, and how companies can leverage each of them effectively. Finally, she provides insights on how founders and CEOs can start a thought leadership program. In this conversation, Ashley Faus discusses various aspects of content strategy, thought leadership, and B2B marketing. She emphasizes the importance of creating source ideas and strategic elements to guide content creation. Ashley also shares advice on career growth in B2B marketing and highlights the evolving relationship between B2B companies and the creator economy. Additionally, she explores the impact of AI on content strategy and discusses the need for a partnership between AI and human creativity.

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TAKEAWAYS:

- Create source ideas and strategic elements to guide content creation.

- Build relationships and collaborate with internal and external creators for long-term partnerships.

- Focus on human connection and quality content in the age of AI.

- Embrace the evolving relationship between B2B companies and the creator economy.

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FounderVideo Podcast Ep. 5: Ashley Faus from Atlassian (https://www.atlassian.com/)

"How to become a B2B Thought Leader in 2024"

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Brought to you by: https://foundervideo.io

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TIMESTAMPS:

‍00:00 Introduction and Background

‍05:30 Defining Thought Leadership

‍10:35 Creating Depth of Ideas

‍23:13 Challenges in B2B Marketing Attribution

‍35:33 Leveraging Influencers, Subject Matter Experts, and Thought Leaders

‍46:41 Starting a Thought Leadership Program

‍47:51 Creating Source Ideas and Strategic Elements

‍54:35 Roles and Career Advice in B2B Marketing

‍01:00:46 The Future of B2B Companies and the Creator Economy

‍01:05:57 The Impact of AI on Content Strategy and B2B Marketing Roles

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TAGS:

FounderVideo,Founder Video,Will Martin,b2b,b2bmarketing,thought leadership,attribution,ashley faus,ai,content,subject matter expert,creator economy,Atlassian

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