_{The FounderVideo Podcast Episode 22 with Gabe Lullo.}

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In this episode of the FounderVideo Podcast, Gabe Lullo, CEO of Alleyoop, shares his journey from recruitment to leading a successful sales development agency. He emphasizes the importance of people in professional services, the role of intent data in sales, and the value of a great product. Gabe discusses strategies for growth, the significance of calls and content, and how to engage employees effectively. He also highlights the importance of video communication and the unique value proposition Alleyoop offers to potential employees.

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TAKEAWAYS:

- People are the core of professional services.

- Investing in employees is crucial for retention.

- Intent data can enhance sales strategies but isn't a silver bullet.

- Building strong relationships with clients leads to mutual growth.

- Calls and content are essential for successful outreach.

- A great product is vital for sales success.

- Transparency and trust are key in client relationships.

- Video communication fosters connection and engagement.

- Hiring experienced SDRs leads to better outcomes.

- Creating a strong value proposition attracts top talent.

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FounderVideo Podcast Ep. 22: Gabe Lullo, CEO at Alleyoop  

(https://alleyoop.io/)

"FV 22: How to 2x a Sales Development Firm in 9 Months With Calls and Content | Gabe Lullo, Alleyoop

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"Brought to you by: https://foundervideo.io

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TIMESTAMPS:

‍00:00 Introduction and Gabe's background

‍10:27 Timing in business: how Alleyoop met ZoomInfo early

‍17:28 Lessons from working with big accounts

‍23:24 Calls and content to make outbound work

‍25:50 How Alleyoop doubled in size

‍29:00 How to get your team to post on LinkedIn

‍35:21 Why outbound isn't (and won't ever be) dead

‍39:11 Cold call scripts: the 4 Ps framework

‍46:40 Alleyoop's tech stack for remote work

‍55:25 How to sell your company to candidates

‍01:02:10 Conclusion and final thoughts

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TAGS:

FounderVideo,Founder Video,Will Martin,sales development,recruitment,intent data,outbound sales,leadership,employee engagement,growth strategies,Alleyoop,Gabe Lullo,content creation,Sales Development,cold calling strategies,Growth Strategies,Business Growth,Building a Recruitment Engine,Outbound Sales Strategies,Sales Development Best Practices,Team Building in Sales,Effective Sales Communication,Hiring and Training Strategies,LinkedIn Team Engagement

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