_{The FounderVideo Podcast Episode 21 with Emir Atli.}

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Emir Atli, co-founder and CRO of HockeyStack, shares his journey from high school in Turkey to building a successful revenue analytics platform. HockeyStack started as a social media app but pivoted to become a Google Analytics alternative. They built a product that tracks product data and website data, offering better insights than Google Analytics. Emir emphasizes the importance of building a better technology and hiring the best talent. He also discusses the challenges of raising venture capital and managing the pressure of being a C-level executive. HockeyStack is not just an attribution tool, but a command center for revenue teams, offering sales intelligence and ABM products in addition to attribution. HockeyStack is a B2B revenue intelligence platform that aims to be the centralized command center for sales and marketing teams. They offer products like ABMS Sales Intelligence and are working on building a buyer journey platform. The company has a diversified marketing strategy, with a focus on LinkedIn, Google, events, influencer partnerships, and SEO. They have also entered the enterprise segment and prioritize building relationships with enterprise customers. The goal is for HockeyStack to go public in 2030 and become the operating system for B2B revenue teams.

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TAKEAWAYS:

- HockeyStack started as a social media app but pivoted to become a Google Analytics alternative, offering better insights into product and website data.

- Building a better technology and hiring the best talent are key factors in the success of a startup.

- Raising venture capital requires traction and a compelling story, and it's important to have a strong support network.

- Dealing with pressure as a C-level executive involves having people to lean on, such as an executive coach and therapist, and knowing that you can start over if needed.

- HockeyStack is not just an attribution tool, but a command center for revenue teams, offering sales intelligence and ABM products in addition to attribution. HockeyStack aims to be the centralized command center for B2B revenue teams

- Their marketing strategy includes LinkedIn, Google, events, influencer partnerships, and SEO

- HockeyStack has entered the enterprise segment and prioritizes building relationships with enterprise customers

- The goal is for HockeyStack to go public in 2030 and become the operating system for B2B revenue teams

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FounderVideo Podcast Ep. 21: Emir Atli, Co-Founder & CRO at HockeyStack  

(https://hockeystack.com/)

"FV 21: Raising VC, First-time Founding, Enterprise Software & Nimble GTM | Emir Atli  @HockeyStackB2B"

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Brought to you by: https://foundervideo.io

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TIMESTAMPS:

‍00:00 Introduction

‍01:31 Early Ventures and Lessons Learned

‍03:45 The Birth of HockeyStack

‍05:16 Scaling and Market Strategy

‍10:51 Challenges and Personal Growth

‍20:06 The Future of HockeyStack

‍27:36 The Role of Signals in Marketing

‍31:47 Making Data Actionable

‍35:18 Diversifying Marketing Strategies

‍38:44 Enterprise Sales Strategy

‍48:05 Future Vision for HockeyStack

‍51:54 Conclusion and Hiring Announcements

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TAGS:

FounderVideo,Founder Video,Will Martin,HockeyStack,revenue analytics,ABM,Emir Atli,product analytics,enterprise software,b2b attribution,venture capital,command center for revenue teams,revenue intelligence,revenue operations,revops,b2b marketing,b2b sales,b2b saas,y combinator,madrona vc,general catalyst,hockeystack vs metadata,b2b attribution tools,demand generation,first touch attribution,last touch attribution,gtm strategy

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