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October 7, 2024
In this episode, Will Martin is joined by Christian Lombardini, founder & host of the The Oilfield Leader Podcast, and Bailey Midkiff, Oil City Chapter President of Oil & Gas Workers Association. They discuss the importance of safety in the oil and gas industry and then dive into the topic of using LinkedIn for marketing and advertising. Will explains how his company, FounderVideo, specializes in using video content on LinkedIn ads and thought leader ads. He talks about the shift from website content to social content and the need for companies to be customer-centric rather than company-centric. He also encourages authenticity and documenting one's unique journey on social media. The conversation concludes with a discussion on gaining traction on LinkedIn and providing valuable content to the target audience.
Will Martin also mentions the importance of immersing oneself in the world of the target audience on social media platforms like LinkedIn. He emphasizes the need to follow the people that the target audience follows, engage with their content, and understand their language and references. He then talks about the difference between organic growth and paid advertising on LinkedIn, highlighting that organic growth requires time and effort, while paid advertising is a quicker way to reach the right audience. He also touches on the concept of guided interviews as a content creation strategy and the use of LinkedIn ads for guaranteed distribution. Will also address questions about the time commitment required for LinkedIn, the ROI of LinkedIn advertising, and building a personal brand on the platform.
TAKEAWAYS:
- Safety is a crucial topic in the oil and gas industry and should be prioritized in discussions and initiatives.
- LinkedIn is a powerful platform for marketing and advertising, especially for B2B industries like oil and gas.
- The shift from website content to social content requires companies to be customer-centric and provide valuable, authentic content.
- Documenting one's unique journey and being genuine on social media can attract and engage an audience.
- Gaining traction on LinkedIn involves engaging with the right people and speaking the language of the target audience. Immerse yourself in the world of your target audience on social media platforms like LinkedIn to connect with them effectively.
- Organic growth on LinkedIn requires time and effort, while paid advertising offers a quicker way to reach the right audience.
- Guided Interviews can be an effective content creation strategy, allowing executives to produce multiple video content pieces in a single session.
- LinkedIn ads can provide data for tracking conversions and purchases, but it's important to have the proper systems in place for tracking and attribution.
- Building a personal brand on LinkedIn involves creating quality content, engaging with others, and being consistent with posting and engagement.
FounderVideo Podcast Ep. 18: Christian Lombardini, founder & host of @TheOilFieldLeader; Bailey Midkiff, Chapter President of Oil & Gas Workers Association.
"LinkedIn Ads & Social Content Strategies for Oil and Gas Professionals"
Brought to you by: https://foundervideo.io
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TIMESTAMPS:
00:00 Introduction
00:14 The Importance of Safety in the Oil and Gas Industry
02:11 Introduction to Will Martin and FounderVideo
05:46 The Shift from Website to Social Content
07:02 Understanding Dark Social and Customer-Centric Marketing
09:15 The Power of LinkedIn Ads and Thought Leader Ads
21:34 The Importance of Authenticity in Social Media
32:58 Time vs. Money: Organic vs. Paid Strategies
34:06 The Power of Guided Interviews
35:36 Mastering LinkedIn Ads
37:02 Audience Engagement and Content Strategy
45:24 Building a Personal Brand on LinkedIn
45:59 Tracking ROI and Attribution
59:11 LinkedIn vs. X: Which Platform is Better?
01:01:37 Conclusion and Future Plans
TAGS:
FounderVideo,Founder Video,Will Martin,social content,website content,customer-centric,authenticity,guided interviews,frictionless content production,LinkedIn ads,imposter syndrome,unique perspective,oil and gas industry,LinkedIn,content creation,time commitment,workflow,data tracking,mental buy-in,engagement,strategy
