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October 7, 2024
Guillaume Jacquet, the founder of Vasco, discusses how Vasco is an end-to-end revenue operation platform for ambitious SaaS businesses. He explains that Vasco empowers revenue operations teams to implement winning go-to-market frameworks by extracting and correcting data from multiple sources and providing tools for analysis. Guillaume highlights the importance of efficient growth in the SaaS industry and how Vasco helps shape a different picture moving forward. He shares his background in finance, venture capital, and entrepreneurship, which led him to build Vasco. The platform offers a comprehensive view of the customer journey, revenue forecasting, capacity planning, and data organization. Vasco is a platform that helps companies build a single source of truth for their go-to-market operations. It provides insights and analytics to optimize revenue operations and improve efficiency. The platform ingests data from CRMs and helps companies build a data model that aligns with their go-to-market strategy. Vasco is designed for B2B businesses with an ARR between $1 million and $100 million, with a sweet spot between $5 million and $50 million. The platform is particularly useful for companies looking to achieve sustainable growth and improve their go-to-market fit.
TAKAWAYS:
- Vasco is an end-to-end revenue operation platform for ambitious SaaS businesses, empowering revenue operations teams to implement winning go-to-market frameworks.
- Efficient growth in the SaaS industry is crucial, and Vasco helps shape a different picture by providing tools for revenue forecasting, capacity planning, and data organization.
- Guillaume Jacquet's background in finance, venture capital, and entrepreneurship led him to build Vasco and help startups and scale-ups implement revenue architecture best practices.
- Vasco offers a comprehensive view of the customer journey, allowing users to visualize and analyze the performance of different channels and functions in their go-to-market strategy. Vasco helps companies build a single source of truth for their go-to-market operations.
- The platform ingests data from CRMs and helps companies build a data model aligned with their go-to-market strategy.
- Vasco is designed for B2B businesses with an ARR between $1 million and $100 million
- The platform is particularly useful for companies looking to achieve sustainable growth and improve their go-to-market fit
FounderVideo Podcast Ep. 17: Guillaume Jacquet, Co-Founder at Vasco
"Materializing the BowTie from Winning by Design with Vasco"
Brought to you by: https://foundervideo.io
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TIMESTAMPS:
0:00 Introduction to Guillaume Jacquet and Vasco
5:27 Guillaume’s Background and Journey
14:06 How to Identify and Get PMF and Go-to-Market Fit
24:24 Vasco’s Feature Set: Live Product Demo
29:35 Vasco’s Benchmarking Sources
31:30 Building GTM Analytics & Forecasting Top-Down
38:10 How Vasco gets CROs & RevOps Closer to CFOs
40:23 Vasco is to RevOps what HubSpot is to Inbound
41:54 Building a Single Source of Truth for GTM Data
45:14 Vasco’s Target Market/ICP & Pricing
50:26 Funding, PMF, Runway and Future Vision
52:59 Guillaume’s Experience on RevOps & Finance Disconnect
56:37 The Future of GTM and SaaS Landscapes
1:08:52 VC-backed vs Bootstrapped as a Founder
1:17:21 Outro and Guillaume’s Advice for Founders
TAGS:
FounderVideo,Founder Video,Will Martin,Keywords Vasco,revenue operations,SaaS,go-to-market,growth,efficiency,customer journey,forecasting,capacity planning,data organization,Vasco,platform,single source of truth,go-to-market operations,analytics,data model,B2B businesses,ARR,sustainable growth,go-to-market fit
