LinkedIn's video advertising platform offers a versatile canvas for B2B marketers, but not all video ads are created equal. To maximize impact, understanding and leveraging the right types of video ads is crucial. Here’s a succinct guide to the best types of LinkedIn video ads, based on in-depth industry analyses and actionable strategies from leading LinkedIn advertising guides.

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Guided Interview Videos

Centered around authenticity, these videos feature thought leaders or company executives and deliver genuine insights, establishing trust and engagement with professional audiences.

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Product Demonstrations

Showcasing the practical application and benefits of your product can significantly enhance lead quality and conversion rates by providing clear, value-driven content.

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Customer Testimonials‍

Leveraging stories of success from your existing customers not only builds credibility but also showcases your solution's real-world impact.

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Thought Leadership Pieces‍

Positioning your brand as an industry expert through insightful content can drive engagement and foster meaningful connections.

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Behind-the-Scenes Tours‍

Offering a glimpse into your company culture or product creation process can humanize your brand and create a stronger emotional connection with your audience.

By focusing on these types of video ads, businesses can create a more engaging, impactful, and profitable LinkedIn video advertising strategy, driving not just views but meaningful B2B interactions and conversions.

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